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khan, Anton(ссылка) 09.02.18 05:41
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khan, Anton(ссылка) 09.02.18 05:41
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Canada Goose — Wikip?dia canada goose chateau
Canada Goose
Un article de Wikip?dia, l'encyclop?die libre.
Aller ? :
navigation,
rechercher
Cr?ation
1957
Dates cl?s
2000, changement de nom
Fondateurs
Sam Tick
Si?ge social
Toronto, Ontario
  Canada
Actionnaires
Bain Capital
Activit?
Pr?t-?-porter
Produits
V?tements pour grand froid
Site web
http://www.canadagoose.com/fr
Chiffre d’affaires
72 millions d'euros en 2010 [ 1 ]
modifier - modifier le code - voir wikidata  
Canada Goose est une marque canadienne de v?tements d'ext?rieur pour grand froid. La soci?t? a ?t? fond?e en 1957 par Sam Tick sous le nom Metro Sportswear Ltd [ 2 ] .
Sommaire
1 Histoire
2 Produits
3 Contrefa?ons
4 Critiques
5 Notes et r?f?rences
6 Lien externe
Histoire [ modifier | modifier le code ]
En 1957, l'immigrant polonais Sam Tick fonde la soci?t? Metro Sportswear Ltd qui fabrique principalement des uniformes et des v?tements d'ext?rieur en laine [ 3 ] . En 1972, le beau-fils de Tick, David Reiss, rejoint la soci?t? et la sp?cialise dans les v?tements rembourr?s en duvet [ 4 ] pour les policiers, les gardes forestiers et autres agents publics travaillant en ext?rieur [ 2 ] . Au d?but des ann?es 1980, David Reiss reprend la soci?t? et renomme la marque Snow Goose . Son fils Dani Reiss, qui int?gre l'entreprise en 1997, fait pression pour que la production ne se fasse qu'au Canada et le convainc en 2000 de changer le nom en Canada Goose [ 2 ] .
Dani Reiss prend la direction de l'entreprise en 2001. Il contribue ? la croissance et au d?veloppement ? l'international de Canada Goose. L'entreprise passe de 3 millions de dollars de chiffre d'affaires en 2001 ? 300 millions de dollars en 2015 [ 5 ] .
Produits [ modifier | modifier le code ]
Trois personnes en Canada Goose ? Observation Hill, Antarctica.
Canada Goose fabrique une large gamme de vestes, gilets, chapeaux, gants et autres v?tements con?us pour des conditions de froid extr?me. La marque a b?n?fici? d'une importante publicit? gratuite par le fait d'?tre port?e par de nombreuses c?l?brit?s, comme Matt Damon, Hilary Duff, Hayden Christensen ou Maggie Gyllenhaal. De plus, les vestes sont apparues dans plusieurs films d'Hollywood, port?es entre autres par Nicolas Cage dans Benjamin Gates et le Tr?sor des Templiers , Jessica Alba dans Charlie, les filles lui disent merci , ou les chercheurs de la National Oceanic and Atmospheric Administration dans le film Le jour d'apr?s , jusqu'? devenir des produits de mode [ 6 ] .
Contrefa?ons [ modifier | modifier le code ]
En raison du succ?s r?cent mais notable de la marque, celle-ci est victime d'un grand nombre de contrefa?ons [ 7 ] et communique largement sur le sujet [ 8 ] .
Critiques [ modifier | modifier le code ]
L'usage de fourrure de coyote sauvage par la marque est critiqu? par les associations de d?fense des animaux. Ainsi, le politicien canadien Justin Trudeau a ?t? critiqu? par l'association PETA pour avoir port? avec sa famille des produits Canada Goose sur une carte de No?l [ 9 ] . La marque justifie quant ? elle l'utilisation de fourrure en pr?sentant celle-ci comme la seule solution efficace pour prot?ger le visage en conditions de froid extr?me et met en avant que le coyote est un animal consid?r? comme nuisible dans plusieurs r?gions.
Notes et r?f?rences [ modifier | modifier le code ]
? Sur le site www.usinenouvelle.com
? a, b et c John Lorinc , «  The Golden Goose  », Profit Guide , 17 octobre 2012 (consult? le 19 novembre 2013 )
? Jillian LaRochelle , «  When hell freezes over  », MRketplace , 7 novembre 2012 (consult? le 8 novembre 2013 )
? Dana Flavelle , «  Arctic parkas hot and haute  », The Star , 18 f?vrier 2011 (consult? le 8 novembre 2013 )
? «  L'histoire de la doudoune Canada Goose  », Blog GoudronBlanc ,? 8 mai 2017 (li bdjvylzj. canada goose women coats re en ligne)
? «  Les rois de la doudoune se volent dans les plumes  », sur capital.fr , Capital, 18 f?vrier 2013 (consult? le 10 novembre 2013 )  : « Ces anoraks matelass?s sont tellement ? la mode que, l’hiver, ils s’arrachent. »
? Sur www.lapresse.ca
? Page d?di?e ? la contrefa?on sur le site officiel
? Article du site www.lapresse.ca.
Lien externe [ modifier | modifier le code ]
Site officiel
Portail des entreprises
Portail de la mode
Portail du Canada
[[Cat?gorie:Entreprise fond?e en 1943
Ce document provient de « https://fr.wikipedia.org/w/index.php?title=Canada_Goose&oldid=141691195 ».
Cat?gories : ?quipementier sportif ayant son si?ge au Canada Marque canadienne Cat?gories cach?es : Article ? illustrer Entreprise Page utilisant P127 Portail:Entreprises/Articles li?s Portail:?conomie/Articles li?s Portail:Mode/Articles li?s Portail:Canada/Articles li?s Portail:Am?rique/Articles li?s Portail:Am?rique du Nord/Articles li?s
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MSRP $1000 New Authentic Canada Goose Chateau Parka Black Men's Style # 3426M
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